Dour – Activewear Ecommerce Website Template

Dour is an activewear ecommerce website template for shops that sell gym, running, yoga and football gear. Sportswear buyers ask practical questions about fabric, stretch and fit, and this theme answers them on the page instead of in your inbox.

It is a complete online shop built on WordPress. The store plugin, payment methods, courier tools and a one-click demo are all in the package. You bring the products and photos, and Dour handles the rest of the shop.

Who can use this activewear ecommerce website template

The demo sells training kit, but the structure fits any seller of performance clothing. The graphite header, slanted teal and amber stripes and skewed buttons give a quick, sporty feel that suits many brands. Good fits include:

• Gym wear brands selling training tops, shorts and joggers
• Running shops with tights, jackets and caps
• Yoga and studio wear labels with leggings and sports bras
• Football and team sport suppliers
• Gym bag, bottle and accessory sellers
• Multi-sport stores that sell for several activities at once
• Athleisure and sports-casual boutiques

Change the product names and photos, and the theme stays the same.

Questions every sportswear buyer asks

Will this legging stay put in a squat? Does this tee dry fast on a morning run? Can the same shorts work for football and the gym? A regular fashion layout leaves all of this to chat messages.

Dour adds two blocks you will not find in a general clothing theme, plus a product page that talks about fit and fabric.

Light on the phone

People shop for gym wear on a phone between sets. The code of this activewear ecommerce website template is kept small for that reason, and the numbers below come from the actual theme files.

• One stylesheet of about 132 KB and one script of about 26 KB on the front end
• The front-end script does not use jQuery
• Images load lazily
• Google Fonts can be switched off for system fonts
• Blocks you turn off are not loaded

Front-end features of the activewear ecommerce website template

Train by activity

This block has four tabs: gym, running, yoga and football. Each tab lists three things that sport needs and shows the kit you have tagged for it. Someone who has just joined a gym taps one tab and sees a ready kit. A runner sees running gear only. It is the shortest road from "I don't know what to buy" to a full cart.

Fabric tech ratings

The Fabric tech block scores each piece from 1 to 5 for four things:

• Sweat-wicking
• Stretch
• Breathability
• Compression

The shopper picks a piece, and its photo appears beside four rating bars. Compression tights and a loose cotton tee no longer look the same on screen. Your team types fewer replies in chat.

Header and top bar

• Graphite header with menu, search, account, wishlist and cart
• Menu panels with category pictures
• Login popup for sign-in and registration on the same page
• Top bar for offer messages

24 homepage blocks

Seventeen blocks are on in the demo. Seven more are off by default. In Homepage layout you switch any block on or off and drag it into order. On a phone, arrows do the moving.

• Hero slider with slanted action slides
• Shop by category with slanted tiles
• New drops, showing two rows of the latest stock
• Best sellers in category tabs
• Sprint sale with a countdown and stock bars
• Shop by who, with four cards for different shoppers
• Shop by budget, mixing price tiles with products
• Three department blocks, each with a banner and eight products
• Trending now, Top rated and a Partners logo row
• Training notes, your latest three posts
• A promise strip for tested gear, exchange, delivery and COD

Kept in reserve are Our promise, Quick links, Four cards, Banner + row, Promo cards, Brand spotlight and More to explore.

Product page

• Fit meter next to the buy button
• Fabric tech and care details
• Expected delivery date
• Size guide
• Reviews inside a fold, with a popup that asks for the first review
• Wishlist that saves gear for payday
• Back-in-stock alerts for when one legging size runs out

Cart and checkout

• One-page checkout
• An "Order placed" popup that confirms the order
• Track Order page for buyers
• Coupons and printable invoices

Mobile layout

A fast phone experience matters because most sportswear browsing happens on mobile. The phone header keeps to menu, logo and cart. Product cards turn compact. The layout is fully responsive from small phones to wide desktops.

Back-end options in Theme Options

Open Dour, then Theme Options, or use the Live Customizer for a preview. The options screen works on a phone, so you can change a sale banner from the gym floor.

Design

• Five palettes: Graphite and teal, Track red, Court blue, Volt and Purple pace
• Each colour can be edited one by one
• Four font pairs: Barlow Condensed with Barlow, Saira Condensed with Inter, Oswald with Work Sans, or DM Sans alone
• A switch to turn Google Fonts off

Sections

• Header and menu
• Product cards
• The hero
• Activities and fabric tech, where you set the tabs and the ratings
• Product rows
• The product page
• The footer

Working tools

• Setting search
• Sticky save bar
• Reset
• Settings export and import

Store dashboard: Themeve Commerce

Dour runs on Themeve Commerce, our own store plugin. It comes with the theme and installs during setup. You do not need WooCommerce. Every store tool sits under the Shop menu in your dashboard.

Orders and reports

• Sales overview with today, the last seven days and the month so far, plus a two-week chart
• Order statuses and printable invoices
• Payments box for advances, dues and refunds
• Incomplete Orders list of buyers who left at checkout
• Transactions screen with monthly totals
• Customer list grouped as new, repeat, VIP, inactive or risky

Products

• Full-page product editor
• Variations such as size and colour, each with its own price, stock, SKU and photo
• Categories, brands and tags

Payments

• Cash on delivery, with an optional advance
• bKash and Nagad payment, and cards through SSLCommerz
• Manual Send Money for bKash, Nagad, Rocket and Upay with a transaction ID

Delivery

• Delivery charge per district and extra zones
• Steadfast and Pathao couriers from the order screen
• Courier automation
• COD money screen to match what couriers owe you

Customers, alerts and marketing

• Sign in by password, phone code, Google or Facebook
• Order alerts by email, Telegram or WhatsApp
• SMS updates, OTP phone verification and a review request after delivery
• Fake order protection and SMS campaigns
• Facebook Pixel with the Conversion API, Google Analytics 4 and Google Tag Manager
• Product feeds for Facebook and Google shopping, and SEO settings

Optional modules

Switch on only what your shop needs.

• Flash Sale, Combo and Bundle Offers, Upsell and Cross-sell
• Loyalty Points with refer a friend, and an Affiliate Program
• Back in Stock Alerts, Exchange and Returns, Pre-orders
• Reseller and Wholesale Prices, which suit team kit orders
• Bulk Order and Corporate Quotes
• Store Locations, popups, support tickets and testimonials
• REST API with signed webhooks

A day in the life of a Dour shop

Here is how a normal day can look. Take a small gym wear brand with twenty products. In the morning the owner opens Theme Options on a phone and swaps the hero slide for a weekend offer. At noon a new order lands in Telegram. The owner sends it to Steadfast from the order screen and prints the invoice.

In the evening the Incomplete Orders list shows three buyers who stopped at checkout. A short call brings back one of them. None of this needs a developer, and none of it needs a second plugin. That is the point of a ready activewear ecommerce website template: the daily jobs are already built.

The same flow works for a yoga studio shop, a football kit supplier or a running club store. Only the products change.

How it helps you sell kit

• The activity tabs turn a beginner into a buyer of a full set.
• Fabric ratings let people compare pieces without asking you.
• The sprint sale gives a clear reason to buy this week.
• Bundle offers suit "top, shorts and bag" combos.
• Back-in-stock alerts bring back buyers when a popular size returns.
• A team-order quote module helps clubs and gyms who buy in numbers.

Set up in six steps

1. Install the theme on WordPress 6.0 or newer with PHP 7.4 or newer.
2. Activate it and install Themeve Commerce when the setup screen asks.
3. Import the demo in one click.
4. Pick a palette and a font pair.
5. Replace the sample products with your own gear and photos.
6. Turn on your payment methods and courier, then place a test order.

The demo, called Dour Activewear, brings in 27 products from three lines, the activity tabs, the fabric ratings, training notes, menus and pages such as Delivery, FAQ, Our Stores, Returns and Exchange and Track Order. Names and artwork are invented samples.

Why choose this activewear ecommerce website template over a general one

A general fashion layout shows a grid and a price. A sports shop should also explain how a piece performs. Dour does that with ready blocks, and it adds payments and couriers used in Bangladesh, so you do not search for extra plugins.

Anyone looking for an activewear ecommerce website wordpress theme will find the fabric ratings and activity tabs hard to copy with a plain layout. If you sell only a few ordinary tees, a simple template may be enough. For a sports shop with many pieces, Dour is built for the job.

What is included

You get everything needed to launch an activewear ecommerce website wordpress theme store on your own hosting, with no monthly platform fee for the theme.

• Dour theme files (PHP, CSS and JavaScript)
• Themeve Commerce plugin
• One-click demo content
• Documentation
• Free updates and six months of support

For a first shop, Dour is also a gentle start. The settings are grouped by what you see on the page, so you find the hero options next to the hero and the footer options next to the footer. Nothing is hidden in a long list.

It is tested up to WordPress 7.1 and works with Gutenberg, Facebook Pixel, bKash, Nagad and SSLCommerz.

You can see Dour working on the live demo, and browse more ready-made designs in our WordPress themes collection.